Knowledge Principles

Never Stop Learning.

Like technology, the real estate & mortgage industries are constantly evolving, which is why successful professionals never stop learning.

Until about 10 years ago the rule of thumb that applied to evaluating a Realtor's success ratio came under the 80/20 Rule.

The new information is that it has now become the 90/10 Rule. Here is what it means:

• 90% of the Realtors earn 10% of the commissions in the real estate industry .
• 5% of the Realtors earn 20% of the commissions in the real estate industry.
• 4% of the Realtors earn 30% the commissions in the real estate industry.
• 1% of the Realtors earn 40% of the commissions in the real estate industry.

Why the big disparity? Knowledge.

90% of Real Estate Professionals fail to understand that in order to earn more you must learn more. Without that understanding, you fail to maintain a positive attitude and fail to understand that it is actually your attitude and not only your aptitude that gives you latitude in real estate. So education is just as vital as your people skills. 

• Successful agents see learning as an opportunity to improve their services. 
• An ever-changing real estate market requires continual learning.
• Investing in yourself has a positive ripple effect in your life and
  business.

Specialty Knowledge is not Niche Marketing.

Specialty Knowledge is when you have a solid, indepth understanding of a specific topic. Niche Marketing is when you focus your efforts on a specific targeted market.

What happens when you invest in specialty knowledge in multiple subject matters? You grow your real estate practice by providing a higher level of service to your real estate clients.