When you look at some of the most successful people in the world, there's one common belief they all share: They believe in continuous learning and ongoing development.
There's a difference between "Perceived Value" and "Actual Value". Actual value is a measure related to cost, whereas perceived value is what your client believes your services are worth. When you apply your specialty knowledge to your business - you have a much higher perceived value than your competition. It's that perceived value that creates your relationships, loyalty and success.
In the famous book, Think and Grow Rich, Napoleon Hill says that if you want to accumulate the level of success you desire then you need specialty knowledge. Very few professionals understand the value of specialty knowledge. Both from a revenue perspective and from a business perspective.
Negotiation Strategies, Specialty Knowledge, Resources and More
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